During a challenging time for most people, staying on top of your customer retention is critical, so keep your current customers happy and nurture loyalty. Focus on your retention and advocacy strategy. Customer journey map templates can guide you through every single touchpoint in your journey.Ĭustomer experiences are not linear. This is where it can get complicated with digital marketing - there are so many digital channels to keep track of and it can get overwhelming. Who are they? What’s their name? What do they do for a living? What’s their relationship with technology? Don’t be afraid to go into details, have fun with it.
All you have to do is download pre-made templates so you can think about who your customers are and what they really need.īefore you start mapping out your journey, here are 3 things to keep in mind:ĭescribe who your true, ideal customers are. That’s what customer journey map templates are for. Frankly, the point here is most customer experiences are online, which it’s easier to keep track of, yet more complex to improve. Sometimes it can be as easy as getting a piece of paper and writing out all the potential needs of your customers - but you have a laptop. It’s about creating a blueprint of their customers’ experiences and building on them. Marketers have the power to control every part of the journey. How to use customer journey map templatesīusinesses know the customer-centric approach is an important strategy and it’s significant to create a customer-focus journey. And you can’t know unless you start using customer journey map templates to help guide you. It’s important to dig deep and identify your Voice of Customer, so you can find out what your customers really need. What’s your customer’s story? How did they find your product? Why do they love your product? Most of all, why were they disappointed with your product? "Make the customer the hero of your story." - Ann Handley, digital marketing pioneer, and Wall Street Journal best-selling authorĪnn Handley is not far off. The customer." - Sam Walton, Founder of Walmart "The customer’s perception is your reality." - Kate Zabriskie, President of Business Training Works Time after time, every marketer will hear common quotes from famous entrepreneurs: Why use customer journey map templates?īelieve it or not, it’s not about the product - it’s about the customer experience. You can download all 8 customer journey map templates for free ( includes access to Google Presentations and Google Spreadsheets links) - so you can “Make a Copy” and start mapping out your journeys straight away. It’s up to marketers to map out every customer experience and touchpoint by using customer journey map templates.
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